Creating an exceptional User Experience (UX) is the key to winning over online shoppers and boosting conversions. It will be difficult to survive in the digital marketplace with a poorly designed ecommerce website that can quickly turn potential customers away. It’s essential to prioritize ecommerce UX best practices that make your site intuitive, attractive, and easy to navigate and keep your audience engaged while coming back for more.
From seamless navigation to mobile optimization, implementing the right strategies can significantly improve how users interact with your online store. Through this blog, we will explore 11 actionable tips to enhance your ecommerce UX, ensuring happier customers and a stronger profit margin.
1. Maximize Loading Speed and Make It Easy to Navigate
People are busy and have shorter attention spans. Therefore, they expect quick responses in less time. If your website takes more than 4 seconds to load the page, then you are at risk of losing valuable customers or a decrease in conversion rate.
According to Google’s PageSpeed Insights (PSI) reports on the user experience of a page, it recommends that an ideal website loads within 2 or 2.5 seconds. Providing a smoother and speedier shopping experience increases customer satisfaction and improves ecommerce UX.
Pro Tip:
Use SEO themes for website development that will help you to optimize performance and speed. It will offer a responsive design that is clean, easy to use, and intuitive for visitors.
2. Create Personalized Experience
Making maximum use of time has become crucial in this competitive era, and when it’s about shopping, people prefer to shop on the go — whether it’s lunch break, commuting, or watching TV. That’s where offering personalized suggestions to your visitors will make their task easy and quick and improve their shopping experience.
Pro Tip:
In your ecommerce site, you can add search filters that will help them easily find what they need, a wishlist option to quickly buy from their collection next time, and virtual assistance or conversational bots to help them in real-time. Plus, you can provide suggestions to your customers based on their preferences, past purchases, and previously searched content.
3. Showcase Your Product Creatively
Making maximum use of time has become crucial in this competitive era, and when it’s about shopping, people prefer to shop on the go — whether it’s lunch break, commuting, or watching TV. That’s where offering personalized suggestions to your visitors will make their task easy and quick and improve their shopping experience.
Pro Tip:
In your ecommerce site, you can add search filters that will help them easily find what they need, a wishlist option to quickly buy from their collection next time, and virtual assistance or conversational bots to help them in real-time. Plus, you can provide suggestions to your customers based on their preferences, past purchases, and previously searched content.
4. Use Full-screen Welcome Mats for a Product or Offer
A full-screen welcome mats grab visitors’ attention with bold and visually appealing messages or exciting offers. It effectively highlights promotions, encourages sign-ups, or guides users to feature products. Providing clear, engaging content upfront, they streamline navigation, improve conversions, and create a memorable first impression for ecommerce shoppers, which is one of the good UX practices.
Pro Tip:
Use full-screen welcome mats to spotlight key offers or products. This approach will guide users to take action, boost conversions, and enhance their shopping experience.
5. Create Attractive and Actionable CTAs
Increase conversion at your ecommerce store with clear, concise, and actionable CTAs like Grab the Deal, Last Day Sale, Buy Now, Add to Cart, and many more. Highlight the text or make the button more appealing by using a variety of text, colors, or textures. It will stand out on the page and help the visitors to move to the next part of their buyer journey.
Pro Tip:
Create short and influential CTAs that are easily visible to the users and place them where visitors often navigate. Understanding consumer behavior will help you place the CTAs at the correct location and convert your traffic into sales.
6. Offer Multiple Payment Options
Providing different payment options to your shoppers will make them pay through their preferred payment method. It will also help in the easy and quick check-out process.
Pro Tip:
In terms of choosing the payment options, analyze the user base and location of your business. Also, include popular gateways along with other methods that your potential customers may prefer to use. Providing more options will generate more prospects
7. Provide a Quick and Easy Check-Out Process
One of the ecommerce UX best practices is to create a simple, one-click, and secure check-out process that will enhance the user experience of your website. The website visitors should have the flexibility to sign in with Google, Facebook, or any other account.
Pro Tip:
Simplify the check-out with one-click options and social sign-ins for a seamless experience. Just like Amazon, Flipkart, and Myntra, try to create a one-click check-out process to enhance the user experience.
8. Add Social Proof to Boost Customer Confidence
People want to read recommendations and reviews of the product before they make a purchase from a website. It happens because social proofs assure the customers about the authenticity and quality of your products. You can add users’ reviews, likes, shares, subscriptions, news feeds, and many more that will help customers in faster decision-making.
Pro Tip:
Including endorsements from influencers or industry experts plays a huge role in the customer’s minds and builds trust among potential buyers.
9. Create Exit Intent Pop-Up
Pop-ups are not spammy or bad if they are meaningful. Exit pop-ups with attractive deals or offers have the power to change a customer’s decision to leave a website where they may have saved money. It helps to increase the conversion and decrease the bounce rate.
Pro Tip:
Use exit-intent pop-ups like coupon codes, discounts, or anything of interest to the shoppers. Also, keep the website design clean and the message relevant to attract and make the users reconsider leaving and complete their purchase.
10. Introduce a Prominent Sales and Specials Section
In less than a second, visitors form an opinion about your website, whether they will stay or leave. As a result, you have a few milliseconds to convert your visitors into customers. Having a special section on your ecommerce website attracts more people as it contains the latest and greatest offers. It will help your potential customers to make a beneficial decision.
Pro Tip:
Run a special day campaign on your service page or home page where visitors engage for more time. It will attract more traffic to your website and increase user engagement.
11. Create an Omnichannel Experience
An omnichannel experience enhances the user experience by seamlessly integrating online and offline touchpoints. Shoppers will enjoy this feature and are more likely to keep shopping from your site, which is one of the good UX practices. Also, it will build trust, enhance convenience, boost engagement, and simplify the purchasing journey for modern customers.
Pro Tip:
Create an omnichannel experience by offering consistent branding, real-time inventory updates, and flexible shopping options, like in-store pickups and more.
Concluding Thoughts
It’s time to recall all the tips and tricks to enhance the user experience of your online store. Implementing these 11 tips will depend on the industry size, customer demand, and product type.
You should focus on a customer-first design approach, just like Apple, Amazon, and Uber have. It will help you to learn how to foresee customer needs, provide relevant results, and use different ways to maximize UX. If you need help to redesign your website, connect with TRooThemes — a marketplace for modern and aesthetically appealing themes, layouts, and templates.
